Certified B Corporation Natural With Fluoride Cruelty Free KosherHalalGluten Free Vegan  6 Benefits: Fights cavitiesWhitens teeth Fights tartar buildupFreshens breathStrengthens enamel Promotes remineralization  At tom's of maine, we don't just say good, we do good. our story starts in 1970 when tom and kate had a vision about companies taking action and doing real good: good for you, our planet and our communities. fifty products, years later we're doing even more. we make wonderfully-natural give back 10% of our profits, and work for real change... like developing the first of its kind recyclable tube Use: Helps prevent against cavities. *By removing surface stains Fights tartar buildup with regular brushing.  Helps promote remineralization of weakened enamel. **Peppermint oil