A fascinating and funny guide to historys favorite geniusand why he still matters. A.J. Jacobs New York Times bestselling authorA fascinating look into how Einsteins genius and science continues to show up in so many facets of our everyday lives and his enduring legacy as an unlikely pop culture icon.Albert Einstein was the first modernday celebrity and decades after his death still has the worlds most recognizable face. His influence is seen in much of the technology we use every day GPS remote controls weather forecasts even toothpaste. But its not just Einsteins scientific discoveries that continue to shape our world. His legacy underpins the search for aliens the rescue of refugees the invention of time machines and the debunking of fake news. He appears in new books TV shows and movies all the timeand fans are paying millions for Einstein relics at auction.Awardwinning author and journalist Benyamin Cohen has a bizarre side hustle as the manager of Einsteins official social media accounts which have 20 million followersmore than most living celebrities. In The Einstein Effect Cohen embarks on a global quest to unearth Einsteins ongoing relevance today. Along the way he meets scientists and celebrities speaks to dozens with the last name Einstein including two rabbis and even tracks down the brain of Einstein stolen from his body during the autopsy. Cohen shows us the myriad ways the Nobel Prize winners influence is still with us giving an indepthand often hilariouslook at the worlds favorite genius like youve never seen him before.