Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect onetoone with customers the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omnichannel marketing this book takes a deep dive into the concept of omnipersonal which enables you to connect your brand to relevant and individual experiences. Highly practical in scope it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who why how what and when omnipersonal matters most in luxury offering bestpractice examples case studies and interviews with industry leaders. Ultimately this book shows you how to embed the omnipersonal strategy into your business and offers a framework to help you assess your organizations ability to deliver omnipersonal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury including industry experts and brand managers who want a better understanding of the required steps towards an omnipersonal customer relationship.