Your Dream Shade In Just One Wash. Your search for an instant hair color boost ends here. Whether you want to hide early grays or give your hair a new shade, NovaHair's dye formula delivers natural-looking, vibrant results. Achieve rich color in just 10 minutes that lasts up to 4–6 weeks. Safer and more effective than traditional dyes. Many hair dyes contain harsh chemicals like ammonia and peroxide, which can damage hair and scalp, leading to dryness, brittleness, and irritation. Our formula is free from ammonia and peroxide, helping preserve your hair’s natural texture and moisture while reducing the risk of irritation and allergic reactions. Lasts 4–6 weeks. 100% vegan formula. No stains. Visible results in 10 minutes. Dye Job Gone Wrong? Our unique shampoo formula not only covers grays and enhances hair color but also helps correct common coloring mistakes. It enhances natural tone, improves hair appearance, and supports hair health. Formulated with naturally derived ingredients known for their nourishing properties, NovaHair is designed for all hair types and is suitable for all ages and genders. Gentle, effective, and developed with care for your hair and scalp.