Executing Data Quality Projects Second Edition presents a structured yet flexible approach for creating improving sustaining and managing the quality of data and information within any organization. Studies show that data quality problems are costing businesses billions of dollars each year with poor data linked to waste and inefficiency damaged credibility among customers and suppliers and an organizational inability to make sound decisions. Help is here This book describes a proven Ten Step approach that combines a conceptual framework for understanding information quality with techniques tools and instructions for practically putting the approach to work with the end result of highquality trusted data and information so critical to todays datadependent organizations.