THE NEW YORK TIMES BESTSELLER MAY 2022.An unorthodox guide to making things worth making from the father of the iPod and iPhone and the creator of Nest.Everyone deserves a mentor. For every career crisis every fork in the road you need someone to talk to. Someone whos been there before who knows exactly how wobbly and conflicted you feel who can give it to you straightHeres how to think about choosing a job.Heres how to be a better manager.Heres how to approach design.Heres how to start a company.Heres how to run it.Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly and the next 20 building some of the most impactful devices in history the iPod iPhone and Nest Learning Thermostat. He has enough stories and advice about leadership design startups mentorship decision making devastating screwups and unbelievable success to fill an encyclopedia.So thats what this book is. An advice encyclopedia. A mentor in a box.But Tonys doesnt follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because its old school. Because its based on human nature not gimmicks.Tony keeps things simple he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun and the most fascinating memoir of curiosity and invention that Ive ever read.Malcolm GladwellHost of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether youre looking to build a great product a creative team a strong culture or a meaningful career Tonys guidance will get you thinking and rethinking.Adam GrantAuthor of Think Again amp Host of the TED podcast WorkLife