A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer todays fan is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches wont work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Todays fan is looking for something more engaging more interactive and more immersive.Industry pioneer James Giglio the founder of MVP Interactive takes us through his fascinating decadelong journey starting out with a vision for immersive experiences well before anyone had ever heard of virtual reality. Over that time he has had the opportunity to work with many leading sports teams professional leagues advertising agencies and consumer brands to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup from growing up as a daydreaming kid in Ocean County New Jersey to working with an advertising agency in New York and recognizing that three themes were emerging the iPhone app explosion the increased use of digital signage or socalled street furniture and the emergence of pop up events by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape What if those digital displays could become interactive And what if brands could attract consumers to them rather them just hawking them promotions and free stuff The result was MVP Interactive. But like any startup there were bumps along the way and James story is a heartfelt honest tale of making many... lets just say learning a lot of lessons along the way.The timing could not be better. Post Covid events are back and back big. During the pandemic we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was.