-- 3 IN 1 FULL COVERAGE HAIR DYE---Non-drip 3 in 1 hair color shampoo contains 97% natural origin conditioner, high quality clean lotion and hair dye. Easy to use at-home, from root to tip, covers grays with complementary highlights and lowlights for an authentic look. -- INSTANT HAIR COLORING---Thanks to consistent and odorless formula, our shampoo is easy to apply, proving perfect results in just 15-20 minutes, every time! Giving you the ability to customize colors and develop your own unique style. -- FADE RESISTANT---Advanced technology to lock in color and protects against dryness, or a more lasting intense, vivid color. Switch up your hairstyle with your original hair color and lasts naturally in 30 days. -- VISIBLY HEALTHY-LOOKING HAIR---The all-light hair dye shampoo will soothe your scalp, foster healthy hair development, maintain overall vigor. 0% ammonia, no animal derived ingredients. Only the bold color you want with the moisture you love. -- Save Money and Time --- A bottle of 16.90 Fl Oz hair color shampoo can provide 10-15 applications, which is very economical and affordable. You can do it at home. Beautiful hair color can last 3-4 weeks, don't need to spend a lot of money and time in the hair salon. -- ORGANIC HERBAL INGREDIENTS---Our shampoo dye hair contains active ingredients like Argan Oil to lock in moisture and prevent drying, Fleece-flower root to add softness and strength, Angelica enhance tone, Wild Ginseng with bioactive compounds and Five beizi to restore original color.