1. Sitting at work, in the car, and at home all day can put a lot of stress on your back...but no more and posture corrections. ^ 2. Flat support pads provide slight relief, but do not provide support where it is needed most - the lower back. The D-shape of our lumbar support adapts to the natural curvature of your lumbar spine, relieving pressure and helping you sit properly. ^ 3. You can of course tuck a normal pillow behind your back and then constantly readjust, fold, reposition and pick up the pillow throughout the day. On the other hand, you fix our lumbar pad once and you are good to go. ^4. Most memory foam pillows are known for their heat storage - thereby promoting sweating. Our back support has a breathable cushion cover that gently circulates air and intelligently dissipates body heat, keeping your back dry and relaxed throughout the day. ^ 5. Best Back Support Pillow & Gift This high quality ergonomic lumbar support pillow is the perfect gift for sedentary parents, office workers, teachers, drivers, students. Perfect size for office workers, pregnant women, drivers and students to improve posture. ^ GIFT This high quality ergonomic lumbar support pillow is the perfect gift for parents, office workers, teachers, drivers, students who sit for long periods of time. Perfect size for office workers, pregnant women, drivers and students to improve posture. ^ GIFT This high quality ergonomic lumbar support pillow is the perfect gift for parents, office workers, teachers, drivers, students who sit for long periods of time. Perfect size for office workers, pregnant women, drivers and students to improve posture. ^