Purple shampoo: Sulfate Free Neutralizes Brassy Yellow and Orange tones. Leaving brighter more vibrant Blonde and Silver tones. It repairs nourishes and protects with natural oils, extracts and Vitamins strengthens damaged hair. Our purple toning shampoo will leave your hair feeling silky smooth and luscious. Created for color treated hair: It is ideal for blonde hair, bleached hair, highlighted brown and silver hair. Sulfate & Paraben Free removes dry scalp and fixes brittle hair. It contains botanical infused oils and extracts that clean hair and scalp and leaves them well-nourished, moisturized, and healthy. Our Extra hydrating blonde shampoo contains extracts specifically formulated to naturally protect, replenish, nourish, tone down color treated hair Is infused with Natural Botanical oils Shea Butter and Silk Protein is Sulfate free, Paraben Free, Free of harsh salts, Gluten free and Vegan, This super hydrating shampoo naturally protects, replenish, nourish, and tones your natural hair Purple shampoo for best results use this shampoo 2-3 times a week instead of your normal shampoo and feel the difference with your blonde and colored hair.