Retail Marketing Communication And The Consumer Behaviour Of Selected Generation by Daniela Kollarova Paperback Book

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Retail Marketing Communication And The Consumer Behaviour Of Selected Generation by Daniela Kollarova Paperback Book

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Retail Marketing Communication And The Consumer Behaviour Of Selected Generation by Daniela Kollarova Paperback Book

Retail Marketing Communication And The Consumer Behaviour Of Selected Generation by Daniela Kollarova Paperback Book

  • Brand: Unbranded
Price: ₩73,890
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₩73,890
+ ₩20,349 Shipping

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Description

The focus of this triauthored scholarly work is on marketing communication and consumer behaviour of the selected generations X Y and Z in terms of the size of purchases and the types of retail outlets they use.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-08-24
  • Publisher / Label: Peter Lang Internati
  • Author: Daniela Kollarova
  • Fruugo ID: 172302766-368362458
  • ISBN: 9781800798557

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