Data Mining Techniques in CRM: Inside Customer Segmentation

₩149,890
+ ₩40,199 Shipping

Data Mining Techniques in CRM: Inside Customer Segmentation

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Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

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Description

Data Mining Techniques in CRM: Inside Customer Segmentation

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2023-03-28
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Konstantinos K. Tsiptsis (Eurobank Greece)
  • Number of Pages: 372
  • Fruugo ID: 343458139-752554141
  • ISBN: 9780470743973

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  • STANDARD: ₩40,199 - Delivery between Thu 29 January 2026–Wed 18 February 2026

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